For some time now, I've been deeply conscious of the impact of digital transformation in today's world. In an era where it is hailed as the key to organizational success, I have witnessed some organizations getting lost and confused on this transformative journey. Often, digital transformation is misinterpreted as merely implementing the latest tools and technologies. It could end up looking like a race not to be left behind, a haphazard move to showcase innovation, or an imprudent change to incorporate technology without considering the bigger picture.

The consequence of this "technology-first" mindset is a misalignment between the technology and the organization's overall vision. This can lead to wasteful investments, subpar user experiences, and ultimately, a failure to realize the true potential of digital transformation and derive the true value of the efforts.

Feeling concerned about this trend, I decided to address the issue in my blog through a dedicated column called #sensibletech. In these blog posts, I shared my perspective on the thoughtful implementation of technology, particularly within organizations. It felt like a good starting point until a friend made a thought-provoking suggestion:

"If you really care about it," she said, "as I believe that people don't read that much anymore, you should consider disseminating your thoughts through a medium that is widely consumed nowadays - video."

I stared at the wall in front of me as her words struck me deeply. As someone who finds comfort in writing, I had been hesitant to step into the world of audio-visual content creation. While I have occasionally spoken at seminars and videos, expressing my thoughts through written text has always been my go-to option. But my friend was right; to expand my reach and educate more people on this crucial topic, I needed to embrace a new medium.

Yet, doubts and questions flooded my mind. Was I technically and non-technically capable enough to host a podcast? Who is willing to be the guests? Did I enjoy being on camera enough to do it regularly? Could I handle the challenges that might arise in the future? Could I manage the entire process, from recording to editing, with my current capacity? Ultimately, will people watch it?

Fortunately, during my time at university, I encountered two kind souls who offered unwavering encouragement. Their advice was simple yet profound: "Start small," "Use the gear you have now and upgrade later," "I'll be your first guest if you need one," "Even if you don't have access to guests, you can do a monologue,", "Don't worry that much about whether the program will have viewers or not", and so on.

I realized that sometimes, all you need to find the courage is the support and push from people who believe in you and offer their unwavering support.

And so, here I am, presenting "Kenal Digital". With this program, my goal is to introduce a more thoughtful and strategic approach to digital transformation. I hope that the insights shared in this podcast lay the foundation for a careful and mindful digital transformation journey, where technology aligns harmoniously with the broader business strategy and even the broader system necessity. I believe that digital transformation is not a one-size-fits-all solution, but rather a tailored and customized expedition that enables companies to harness the true power of technology while staying true to their core values.

With gratitude and excitement, I present to you the first episode of "Kenal Digital." I hope you enjoy it.

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image source: CDD20 @ Pixabay